Quality ingredients, sustainably sourced, cooked with care and served locally
In 2003, our founding mission was to build a network of local restaurants and takeaways serving the very best quality Fish & Chips throughout Britain.
Since then, we have surpassed our goals and are the nation’s largest community of Fish & Chip restaurants and takeaways. We are proud to be cooking Britain’s favourite meal in iconic British locations, loved by locals and visitors alike.
We think everyone should get a chance to try our Fish & Chips, so we’re working to spread the joy as widely as we can. As we move to new towns and cities, our hardworking teams will ensure we remember what makes us who we are; enthusiasts of quality, sustainable and deliciously traditional Fish & Chips.
We’re Britain’s favourite because we stick to what we do best; Great British Fish & Chips, served with care.
We want future generations to enjoy Fish & Chips for years to come, which is why, at Deep Blue, we serve fish from sustainable and well managed sources.
Why is fish sustainability so important? Quite simply, because sustainable seafood is only ever caught or farmed in a way that secures the long-term vitality of fish, and the well-being of the oceans, as well as the livelihoods of our valued fishing communities.
We are supporters of Seafarers UK, a charity that has been helping people in the maritime community for over 100 years, by providing vital support to seafarers in need and their families.
We source our potatoes from farms we’ve known for over ten years in the Fens of Cambridgeshire. The Maris Piper remains our most widely used potato, but we regularly visit our farmers and together we experiment with new varieties in the never-ending search for better quality.
There's nothing better than fresh chip-shop chips, that’s why our potatoes are freshly peeled and chopped in our stores, every day. This fresh quality promise provides the best chips to accompany our fish.
Health & Environment
Fish & Chips is a much healthier meal than you might think. An average portion of Fish & Chips has about 990 calories. That’s considerably less than you might find in many of your other takeaway options like pizzas, burgers and curries.
Fish is also high in nutrients such as protein, vitamin C, vitamins B6 & B12, iron, zinc, calcium and iodine. Fish is also great brain food, containing omega 3 fatty acids.
We want to play our part in the active protection of the environment by supporting marine conservation charities and contributing to safeguarding the future of our marine wildlife.
In addition, it is a key challenge to minimise the amount of consumer packaging we use while continuing to preserve the quality of our Fish & Chips. So, we aim, wherever possible, to use recyclable materials in our packaging.
We also donate unused potatoes to local charities, community kitchens, care homes and schools so we can minimise waste and help our community.